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Justin Thomas
I’m a Creative Director specializing in branded and sponsored content, with over 10 years of experience producing digital video, editorial, design, and social content for
A-list brands. I lead and manage teams of producers, designers, writers, editors,
and other Creatives to deliver scroll-stopping, results-driven sponsored content.
SOCIAL
Tucker Reynolds + FOX
Writer/Creative Director
We teamed up with FOX and the internet's favorite comedy influencer, Tucker Reynolds, to promote FOX's new action-packed reality series, "Special Forces."
Curly Velasquez + Walmart
Writer/Creative Director
We paired Walmart with BuzzFeed's most popular Latino influencer, Curly Velasquez, to showcase some of the awesome products available at your local Walmart.
Jasmine Pak + Visit Anaheim
Writer/Creative Director
On behalf of Anaheim Tourism Board, we sent BuzzFeed's foodie influencer Jasmine Pak to Anaheim to showcase a few of the city's most Instagrammable destinations.
VIDEO
Warner Bros. - Ocean's 8
Writer/Director
Warner Bros. wanted to highlight the fun and silliness of their A-List cast, so we invited the stars of Oceans 8 to play a game of "Never Have I Ever". They failed in the best way possible.
STARZ - Now Apocalypse
Writer/Director/Producer
STARZ wanted to introduce the world to the fresh new cast of their surrealist comedy Now Apocalypse, so we invited them to join us for a scandalous game of "Two Truths & A Lie".
Scott's Miracle-Gro
Writer/Director/Producer
We discovered a significant overlap with Scott's target demo and fans of crime procedural TV. So we made a Law & Order parody video about lawncare. This video won a Drum Award for Best Branded Video, Scripted in 2019.
Universal - The Grinch
Writer/Director/Producer
Universal wanted to see kids reacting authentically to The Grinch, so we invited moms and their kids to watch the trailer IRL and captured their reactions.
DESIGN
USA - Mr. Robot
Writer/Art Director
USA was looking for a fun, eye-catching way to get existing Mr. Robot fans excited for Season 2. We created an 8-bit illustrated catch-up guide to get fans ready for the upcoming season, while reflecting the digital themes of the series in visual design.
Skittles - Game Day
Writer/Director/Producer
Skittles wanted to align with the Big Game in a fun, innovative way. So I directed in-house Design and Photo teams to create a stop-motion GIF guide to some common football plays they'll see on Game Day, using Skittles as players.
Netflix - Big Mouth
Writer/Producer/Designer
Netflix wanted to appeal to new and existing fans to promote Season 2 of their hit animated series Big Mouth. I created an engaging quiz conforming to the visual style, themes, and tone
of the series.
Universal - Us
Writer/Producer/Designer
To promote Jordan Peele's film Us, we executed a multi-platform crossover promotion event. I created an eye-catching quiz, aligning with the marketing's inkblot theme and slowly transitioning light to dark to complement the themes of the film.
EDITORIAL
Netflix - Awareness Campaign
Writer/Producer/Art Director
A longform article featuring popular influencer Freddie Ransome, to show of Netflix's depth of catalog and encourage readers to connect with others through the shows and movies they love.
Travelocity - SF2LA
Writer/Producer
Travelocity wanted to inspire consumers to road trip and consider regional travel destinations. So we documented a road trip from San Francisco to Los Angeles, highlighting notable hotspots and must-see hidden gems along the way.
Netflix - Santa Clarita Diet
Writer/Producer/Designer
Netflix wanted a fun, immersive way to bring the world of their
dark comedy series Santa Clarita Diet to life, so we produced a multimedia article to bring the show to life.
LightStream - EcoFriendly Home
Writer/Producer
LightStream wanted to encourage consumers to consider low-interest loans for eco-friendly home improvement projects. So we found an eco-friendly home design expert to answer some common questions on HuffPost.
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